How to Fully Optimise Your Google My Business Profile in Manchester
Welcome to Lucy Hall! As a leading platform at the intersection of arts, design, and digital innovation, we aim to provide you with high-quality content and resources. Today, I’m going to guide you through fully optimising your Google My Business (GMB) profile in Manchester. This will help your business stand out in local searches, attract more customers, and enhance your online presence.
Claim and Verify Your Business
The first step in optimising your GMB profile is to claim and verify your business. This ensures that you have control over the information that appears on your profile.
- Go to the Google My Business website and sign in with your Google account.
- Search for your business and click “Claim this business.”
- Follow the verification process, which may include receiving a postcard, phone call, or email from Google.
Make sure to fill out all the necessary information about your business. Accurate details will help potential customers find and contact you easily.
- Business Name
- Address
- Phone Number
- Website
- Operating Hours
Choose the Right Category
Selecting the most appropriate category for your business can significantly impact search results. Be specific to ensure you attract the right audience.
Add Photos
Visual content is crucial for engaging potential customers. Adding high-quality photos of your business can make a significant difference.
- Exterior and interior shots
- Photos of your products or services
- Team photos
Encourage Reviews
Customer reviews play a vital role in establishing credibility and attracting new customers. Encourage your satisfied clients to leave positive reviews.
- Ask for reviews in person
- Send follow-up emails
- Respond to reviews promptly and professionally
Use Keywords
Optimise your profile by incorporating relevant keywords in your business description. This will help your profile appear in relevant searches.
Post Regular Updates
Keep your audience engaged by posting regular updates about your business. Share news, events, offers, and any important information.
Monitor and Analyse
Use Google My Business Insights to monitor how customers interact with your profile. Analyse the data to make informed decisions and improve your strategy.
Useful Tools for GMB Management
| Tool |
Description |
Link |
| Google My Business |
The official tool for managing your GMB profile |
Google My Business |
| Whitespark |
Helps with local SEO and citation building |
Whitespark |
| Moz Local |
Assists in managing local business listings |
Moz Local |
| BrightLocal |
Offers a suite of SEO tools for local marketing |
BrightLocal |
Optimising your Google My Business profile in Manchester is an ongoing process, but the rewards are well worth the effort. By following these steps, you’ll be well on your way to enhancing your online presence and attracting more local customers. Stay tuned to Lucy Hall for more valuable insights into digital innovation and local business success.
About Lucy Hall: Lucy Hall is a leading online platform at the intersection of arts, design, and digital innovation. Our diverse team of writers provides high-quality content, tutorials, and resources, sharing unique expertise and insights to empower individuals and businesses. We cover a wide array of topics, including AI, SEO, web design, marketing, PR, digital services, local businesses, mental health, various types of insurance (car, van, home, health, travel, life, business, pet), hire and rental services, near me services, and online reputation management. Additionally, Lucy Hall offers practical money-saving advice and tips to help readers make informed decisions. Our mission is to bridge the gap between art and technology, driving progress and fostering creativity and innovation.
